How to Write a Blog Mission Statement that Wows Your Audience

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OK PopQuiz!

You’re running a blog by yourself. You’re not a big company or even a well established brand…

Is it necessary to have a blog mission statement?


Think of a mission statement as your elevator pitch. This is a statement telling people what you do, who you serve, and what makes you stand out. Even when it seems like everyone else is doing the same thing that you are.

Now, I like to keep things simple and laidback.

So, do I think there’s a specific format that you have to follow to have an effective blog mission statement?

Hell no.

Remember, you don’t want to focus on perfection, ok? Perfection is a dream killer!

BUT! Templates do help to get you started in the right direction. And I included a free mission statement template to help you out.

One thing I’ve noticed in other blogs is how they sprinkle their mission statements throughout their “about” page. And to be honest, I prefer it that way.

That’s the great thing about being your own boss. You don’t have to do things the “traditional” way and can break the rules a bit to suit your brand.

By the end of this post you’re going to

  • know exactly what a brand mission statement is and why you need one no matter how small your business or blog is.
  • get your sock knocked right the hell off with my favorite blog mission statement examples.
  • get that free template I just mentioned. You can fill it out and have your mission statement ready to post on your “about” page in no time!

Let’s do this!

What is a blog mission statement?


A mission statement is like an elevator pitch.

It’s the no-fluff quickie that tells people

☝what you do,

✌who specifically you offer it to, and

🤟how it is that you’re different from your competitors.

A good mission statement also includes purpose and business values.

Mission statements for blogs are a little different than a larger business. You can hold them more loosely.

But, its not the same as a tagline. A tagline is a statement that gets people hooked into wanting to know more about you.

However, a mission statement is going to be the fastest way to tell people about your business. It’s going to give them a little nugget of information to let them know if what you offer to is right for them.

A brand mission statement also lets your audience know where your values lie. It’s not the same as a “value statement” but it does have your purpose and why behind your mission statement .

related post: 21 questions you need to answer to build a powerful brand identity

Why you need a blog mission statement

No matter how small your business or blog is you still need a mission statement.
Everyone uses Simon Sinek as a prime example for this and I am not going to be any different because he says it perfectly.

and that goes for …

  • why they read your blog.
  • why they’re going to buy from you.
  • and why they’re going to choose your service over everybody else’s.

All this should be obvious in your mission statement.

A blog mission statement also helps us stay focused on our topic. So if you feel like you’ve strayed away from what you originally intended to write about, a mission statement will help with this.


For example, it helps healthy food bloggers stay on healthy topics instead of comfort foods.
For me, it helps me stay focused on the topic of branding instead of seeping too far into the marketing world.

It also reminds me why it is that I do what I do.

When I get bogged down and I start to forget why it is that I teach what I teach, I refer back to my blog mission statement. I get re-inspired.

A good way to know if you have a good mission statement is if you can inspire yourself when you feel like giving up.

Because if you can inspire yourself, you can inspire others. Remember, you’re not here to dump a bunch of information on other people all the time.

People get hooked to brands that make them feel inspired. So when you are creating your brand mission statement, focus on how you want to make them feel.


5 things you need to nail for a brilliantly-unique mission statement

Tone – you want let your personality shine.

Purpose – let people know why you care about your business. The deeper meaning besides just making money.

Target audience – this is going to let them know if you’re right for them. Not to mention it’ll save you the big headache of working with people not right for you.

The problem (or if that doesn’t apply to you: the desire) – people are always looking to solve a problem. There’s even usually a deeper reason to buy luxury items. Everyone has something that motivates them. Find it!

Emotion – it speaks to people on a much deeper level. You don’t want to come across as an unfeeling robot. Everyone wants to feel understood and cared for.


Blog Mission Statement Examples:

Here are some examples of great blog mission statements.

I tried to pull mission statements from my favorite bloggers so that you are not comparing yourself to big companies.

Does it drive anyone else nuts that every blog uses Coke and Pepsi as brand examples?


It might make it easier to draw inspiration from other businesses that are more like yours.
These are not your typical “my missions is to..” statements.

So prepared to drop your jaw at these delightfully-different brand mission statements.

Kate Doster – My favorite email-educating homeslice.

“If you’re looking for dangerously practical advice for turning internet randos into subscribers with benefits.

You know, the kind that throws fists full of cash to you – for your courses, and ebooks – not that other stuff.

Wild guess, you clicked over to learn more about me but you’ve got subscribers to wow and content to write so I’ll give you the cliff notes version..”

SarahXO – The woman who has the power of simplifying your workflow.

“I’m guessing, dear solopreneur, that you’ve got a lot on your plate. My job is to help you simplify the strategies, create a manageable plan, and feel confident enough about what you’re creating to finally see things GROW.”

Eryn Morgan – She helps find your “it factor” and strategy that works with you. Not against you.

“I help my clients find their unique strategy to bring sales, marketing, operations, and execution into alignment. Create offers that feel good and are easy to sell, simplify your marketing, reclaim your time, and attract next-level income.

Elise McDowell (House of Brazen) – My go-to “no holds barred” real talk when it comes to business and money mindset.


I’m here to help you relax your way to wealth. if you’re ready to stop over-hustling and start aligning, you’ve come to the right place.”

Feelings inspired yet?

How to write a brand mission statement with these questions:

Here’s where we get to the fun part. Writing your brand mission statement.

Extra tip (to nail your tone):
Open up google docs. Instead of typing, tap on the microphone and use talk to text. Answer these questions like you’re telling your best friend.
  1. What is it that you do? What product or service do you sell?
  2. Who specifically you do this for. Who are the people you’re trying to target? Who do you write for? (Not sure about this one? Click here for a free resources to help you out.)
  3. How do you do this thing you do? This is how you differentiate yourself from everyone else.
  4. What is the emotional benefit of your product or service? (A lot of the time, this is the “why” behind the business. But if that’s not the case for you, i have an extra question below.)
  5. Why do you do this thing you do?
  6. Draft a statement using a template (psst! I’ve provided one for you below ;).
  7. Fine tune the wordage and make it your own. (Be specific, this is no time to be vague.)

Let’s Recap:

Now you know…

  • that no matter how small your business or blog is, its essential to have a brand mission statement.
  • it’s there to keep you focused as well as tell other people what you’re about in that “elevator pitch” sort of way.
  • it’s not the same as a tag line.
  • it does not have to be some formal corporate boring sounding mumbo-jumbo.

What to do with this information:

Here’s a free blog mission statement template I made to make writing yours as easy as possible!

Click on the image below to get it now. Don’t worry, it’s on the house :).

share with a fellow blogger :)

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