So you decided to start a blog, eh? How many articles about picking the most profitable blog niche have you read before landing here?
I know, it can be very overwhelming. I bet you’re both excited to get started and frustrated with all the information at the same time.
We all want to start our blog the RIGHT way, pick the most profitable blog niche, and make money fast.
In fact, we get so caught up getting all the details juuuuuust right that starting the damn thing becomes a daunting task we keep putting off and putting off and putting off…
Well today I’m helping you knock one thing off your list.
In fact, it’s one of those important things you need to do when you start a blog, and without it, your blog
Picking a profitable blog niche!
So for those out there not sure what niche to pick for your blog or if the one you picked is the most profitable blog niche, this is for you.
The fact is you can turn pretty much any niche idea into a profitable one.
Yup, that’s right! Pretty much ANY NICHE.
So instead of giving you a blog niche list that doesn’t resonate with you, I’m going to show you how to do that. I want you to write about the things that matter to you instead of worrying about whether it’ll turn a profit.
There is strategy behind making any niche profitable. And today I’m giving you my best tips on how to make that strategy work for your blog.
The 4 keys to making your most profitable blog niche is:
- tap into desires instead of pain-points. (yes, pain-points are important for addressing different topics within the niche, but not for picking the niche in general.)
- Know and LOVE what you’re writing about. If it doesn’t matter to you, you’re writing will fall flat and be a total snoozer.
- Have a profit plan for each blog post. Know HOW it’s going to bring you money so you don’t end up writing a bunch of meaningless puff pieces for the sake of having a fuller looking blog. (I’ll show you one crucial step to making this profit plan later in the article 🙂
- Make your niche unique to you so you become the go-to for information. This helps sharability and building traffic.
So let’s take a closer look into each of these strategies.
Strategy #1 – Does it address one of these basic human desires?
One thing a lot of blog strategists will teach you is most profitable blog niches solve a problem.
I HATE this advice!
Now, don’t get me wrong. There is truth to it, and it’s good advice.
Two reasons why this approach annoys me:
- It ignores a very crucial part… desire.
- Everyone focuses on the same problems and you end up with 287342473984723947 articles of the same information regurgitated until you want to pull your hair out!
But let’s focus on reason number one.
Every person on the planet wants something. It’s a fact.
Every person on the planet has many problems and obstacles to overcome to get to that desire. It’s a fact.
So ask yourself this.. Does your blog address one of these basic human desires?
What desire would you LIKE to address in your blog?
Peace of mind
sex (or love)
Let me give you an example.
If you have a beauty blog and teach people how to do their makeup, –depending on the desire that resonates most with you– your approach would be very different.
Does your audience really desire to know different makeup application techniques? Perhaps to some degree, but no, not really.
Do they desire to feel more confident? Yes, absolutely!
Tap into that core desire, and you’re sitting on a goldmine.
You may also dig this: 4 Brilliant Blog Mission Statements and How to Write One that Wows Your Audience
Strategy #2 – Does your niche REALLY matter to you?
This seems like a no-brainer but there is a bit of controversy around this subject.
Write what you’re passionate about vs. write what is profitable and if you’re REALLY lucky, the two will go hand in hand.
But what’s better to do is make what you’re passionate about profitable.
Let me say that again…
MAKE WHAT YOU’RE PASSIONATE ABOUT PROFITABLE.
Because here’s the thing.. If you want to have a most profitable blog niches with amazing content, you HAVE to care about what you’re writing about.
Have you ever read a blog that’s so flat and stale it makes you want to take a nap?
Those are the blogs that follow profit over passion.
But you can go into it all passionate and lack a profitable strategy. Because that’s not practical either.
Blogging about what you love makes writing in general a lot easier because you’re writing what you know. When you write what you know, you can add in the details that make your writing more personal and interesting to read.
It’s easier to hook your readers and make your subject matter to them when it matters to you.
Remember, you can always pivot your topics, but make the broader subject an idea you’re in love with.
An exercise that helps is making a list of AT LEAST 10 things you love.
You may also dig this: How to Make Kick-ass Blog Graphics from Free Stock Photos
Strategy # 3 – Do each of your blog posts have their own profit plan?
This sounds daunting and tedious but I promise it’s not.
You just need to brainstorm ALL the different ways you can make money with your blog. You can do this in one sitting.
I teach an entire section about this very subject in my 6 day profitable blogging challenge. It goes more in depth about profit strategies (and how to apply them depending on where you are in your blogging journey). But here is an easy exercise that’ll help you brainstorm different ways to make money from your blog.
4 basic ways to make money with your blog is:
1. affiliate marketing
2. displaying ads or selling ad space
3. providing a service or
4. selling a digital product.
Within those sections, list ALL the ideas or products or ways you can make money.
For example: what products or services do you use on a regular basis you can recommend to make affiliate sales?
Did you take a course or masterclass you can’t wait to share with your readers?
List every opportunity you can think of to make affiliate sales under that category.
Do the same with ads. Make a list of ad companies you can apply for (like mediavine), or even sell ad space for other bloggers.
Think of a services you can provide TODAY to start pitching on your social media and blog posts.
What digit products can you make to sell? Canva makes it easy to make digital products to sell. From courses to workbooks and ebooks, to printables. Canva is my go to for creating ALL my visuals and downloads for my blog.
Use this brainstorm sheet as a reference.
When you’re brainstorming your blog post ideas, make sure every single blog post has a clear plan for how it’s going to bring you money.
If you want to learn EXACTLY how to do this step by step, click here to learn more about my 6 day profitable blogging challenge.
Strategy # 4 – Become the go-to by making your niche unique to you
The most profitable blog niches always have that special thing about them that makes them stand out from the rest of the blogging world.
I cannot stress enough how finding your U.S.P. (Unique selling proposition) is important.
But it doesn’t need to be hard to find.
Again, I go WAY more into depth about this in my 6 day profitable blogging challenge, but here’s an exercise to help you find your U.S.P. Ready?
Step 1: Make a list of your strengths. Things that you’re good at and things that make you feel like a stronger person.
If you need some help finding your strengths, take this free strengths assessment.
For me, it’s creativity and being artistic.
Step 2: Next, make a list of all the things you obsess over and nerd out to. The things you can’t shut up about once someone “gets you started.”
For me, it’s psychology and the power of the human mind.
Step 3: Then, list the areas that you see needing improvement in your niche. This is where you should do some research on your competition. (Pssstt… Another thing I cover in my 6 day profitable blogging challenge 😉
For me, It was 2 big things.
1. lack of being “budget friendly.” In the past couple years, everyone likes to pitch these $1000+ courses. They push “premium pricing” nowadays and no one speaks to bloggers on a budget anymore.
2. I also don’t see a lot of coverage on the subject of brainstorming blog post ideas STRATEGICALLY. This is where I always got stuck.
So from those things, I found my U.S.P.
In a nutshell, I teach how to DIY your blog with psychology based branding for overwhelmed bloggers on a budget.
There are TONS of blogs about blogging, but not that teach it how I do. So even in an over saturated niche, I stand out.
Are you ready to make your blog profitable?
I hope these 4 strategies helped you find your most profitable blog niches. If you’re ready to build a profitable blog in just 6 days, I urge you to join my 6 day profitable blogging challenge.
Each day walks you through building a profitable strategy for your blog. By day 6, you’ll know exactly what you need to do each day to have a consistent blogging schedule that brings traffic and money!
The free worksheet you got today is one small piece of the 6 day challenge, so if you’d like to test it out, be sure to download it and fill it out.
What is ONE strategy you’ve adopted on your blogging journey that made a HUGE impact on your productivity?
Drop it down below!