Free downloadable worksheet

effective branding

starts with your



If you don’t have one specific person you’re writing to, posting to, or pitching to, you’re message is not clear enough.


you struggle more to get traffic.

you struggle more to get sales.

When you try to talk to everyone, you end up talking to no-one.

- Meredith Hill

you need a target audience persona...

target audience profile | target audience persona | ideal customer avatar | free download

here's what it is...

  • A fillable profile worksheet that will define exactly who you’re talking to (this can be a real person or a completely made-up one).
  • A place to put a picture so you can always visualize the person you’re talking to.
  • 4 prompts to answer in the point of view of your target audience so you can start thinking like them.
  • An extra pro tip to find your audience values and pain points if you’re struggling to find them.
  • It’s free!
  • Plus more!